The company

The Company

Bad Boy Club began in the 80’s as a small, California company that quickly made its mark among the thrill seekers who would influence a generation of youth with the fundamental need to break away from the mundane. Fueled by loud music and pumping adrenaline, these youths watched their favorite surfers, skaters, motocross and BMX riders taking their performances to the next level while wearing Bad Boy apparel and subscribing to the “in your face” attitude that has defined the brand. In no time, Bad Boy became synonymous with getting some air, taking a spill, and coming back for more.

Bad Boy Brands has since evolved into a full-fledged international licensing group for the Bad Boy, Bad Girl, and Life’s A Beach brands. We offer a wide range of products in over a dozen countries, including: clothing, sporting goods, footwear, eyewear, swimwear, jewelry, cosmetics, fragrances, stationery, food, beverages, and even gym equipment.

» Licensing & Distribution